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”Within a year, my business exploded!”

Marketing Training

That Works!

Marketing Training

That Works!

Split Down the Middle


Many home inspection schools teach what you need to know to pass the exam and perform home inspections but leave out the most critical part of your entrepreneurial endeavor: how to get the phone ringing with inspections. That’s because marketing requires a little creativity, something many educators in this industry lack.

Written like a textbook, Split Down the Middle reads like a motivational book. It takes you step-by-step through the entire process of getting out into the world of residential real estate and shows you exactly what it takes to start earning money fast.

The Most Important Tool in Your Kit

You don’t really have a business if no one knows about it! But marketing is not one-size-fits-all, it differs for each and every business. Since you must market your business, why not learn from an industry leader? Split Down The Middle will provide the step-by-step you need for your Home Inspection Business to thrive!

To bring it all together, and ensure you get the best results from your marketing efforts, Derik even tells you exactly what to say and how to say it while marketing to ensure you don’t make rookie mistakes that may turn away business opportunities.

Important questions - answered!

  • Why is marketing necessary?
  • Who are real estate agents, and how do I convince them I’m the right home inspector for the job?
  • How do I tap into my own personal creativity to design attractive advertising materials?
  • What are the basic concepts I need to know to start building my business?

everything you need to do to get started

Proven Techniques that Work:

  • Branding your business
  • Building rapport
  • Maximizing personal productivity
  • Website design
  • Understanding SEO
  • Where to go to meet key referral sources

Don’t Wait!

Click the book to get your copy and learn how you can unleash the hidden potential of your brain’s right hemisphere to build your brand, win referrals, and start making the kind of money you deserve as a home inspector!

“This comprehensive guide on marketing your home inspection business is a game-changer. The author’s expertise shines through, offering a step-by-step roadmap for navigating the complexities of the profession. Clear explanations, practical tips, and real-world insights make this a must read for anyone aspiring to grow their business. It’s not just a book; it’s a mentor in print, guiding you toward success in the rewarding world of home inspections.”

Ryan Brightman

Proper Home Inspections, WA

“As a professional home inspector and a former national trainer with 20+ years of experience, I am impressed with the marketing training put forth by Derik. His approach to marketing has proved successful due to the much-needed information provided, the anecdotal examples given, and the explanation of details in executing the plan. Derik’s approach can help any beginning home inspector become successful, and seasoned inspectors increase their profitability!”
John Coleman

Coleman Home Inspections, Inc., SC

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